Leave it better than you found it Bruce A. Nordstrom
Digital Marketing Degree Apprenticeship
2021 - present
I graduated with a BA Hons degree in Graphic Design back in 2008. When offered the chance to put some digital marketing theory behind my work I jumped at the opportunity. Below are some links to past assignments that I've completed to date.
Platform Essentials
Proposal to drive increase in UGC (User Generated Content) submissions 7.01 MB
Digital Comms Theory
5 min video presentation looking at Nuron launch email
Platform and Channel Practice
Identification of target audience, looking at consumer journey and creating platform / channel strategy for 3 touchpoints 1.49 MB
Intro to User Experience
Digital evaluation of digital product – focus on mobile UX of hilti.co.uk 5.51 MB
Customer Engagement
Individual Digital Customer Engagement plan 0.56 MB
Digital Humans
Proposal for improving user engagement with Hilti website 2.11 MB
Principles of E-Commerce
Proposal for improving m-commerce user experience on the hilti.co.uk website 0.68 MB
Managing Social Media Practice
Review of the social platforms that Hilti GB use, an audit of their audience and a proposal for why TikTok should be used 0.62 MB
Reviews of stuff I've read / listened to recently...
The Design of Everyday Things
Donald A. Norman
A cracking listen which has me spotting bad design decisions in my everyday life. One such example is a motion sensor controlling the lighting in the gents toilet at work. Normal right?? Absolutely great idea, saving energy is a good thing. The placement of the sensor hasn't been thought through though as it's in the main room, outside of the cubicles. Any movement over 2 mins long has to be finished in complete darkness. #Sh*tDesignThinking
Shoe Dog: A Memoir by the Creator of Nike
Phil Knight
The Captain Class: The Hidden Force Behind the World's Greatest Teams
Sam Walker
Disrupted: Ludicrous Misadventures into the Tech Start-Up Bubble
Dan Lyons
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
Mark Manson