In brief (~1 min read)
I led the creative direction for United Relief Live, a large-scale charity football event designed to raise awareness and funds for humanitarian causes.
Developing everything from the event identity and campaign creative to stadium branding, digital communications and fundraising collateral, I created a cohesive experience that united audiences around a shared purpose.
The result was an engaging live event brand that combined the excitement of football with the power of charitable giving, helping drive participation, awareness and fundraising impact.
In detail
United Relief Live was conceived as a large-scale charitable event designed to harness the power of football, entertainment and live audiences to drive fundraising and awareness for humanitarian causes.
I led the creative development of the event identity and supporting campaign, shaping how the experience came to life before, during and after match day. Inspired by the energy and spectacle of major televised fundraising events, the challenge was to create a brand that could unite supporters, sponsors, participants and beneficiaries around a common purpose.
My role spanned campaign concept development, event branding, digital communications and the creation of a consistent visual system that could work across a wide range of touchpoints. From promotional materials and participant communications to stadium branding, live event graphics and fundraising collateral, every element was designed to build excitement, encourage participation and maximise engagement.
Working across multiple stakeholders, I helped create a seamless experience that balanced the emotion of the cause with the entertainment value of a live sporting event. The result was a compelling event brand that captured attention, drove fundraising efforts and created a memorable experience for everyone involved.
