In brief (~1 min read)
I created the visual identity and guest experience for Manchester United and UNICEF's annual gala fundraising event.
Working across invitations, email marketing, printed collateral and event communications, I developed a connected experience that reflected the prestige and purpose of the partnership.
The result was a polished event brand that helped support engagement, fundraising and awareness.
In detail
The United for Unicef partnership has raised millions of pounds to support vulnerable children around the world, making it one of the most successful charitable partnerships in football.
I was brought in to develop the creative platform for the annual United for Unicef Gala Dinner, designing the experience from the very first invitation through to the event itself. The challenge was to create something that balanced the prestige of Manchester United with the emotional importance of Unicef's mission.
Working across print, digital and event collateral, I developed a cohesive visual identity that connected every touchpoint into a seamless guest journey. From email communications and promotional materials to event literature and branded experiences on the night, the focus was on creating a premium, memorable experience that reflected the stature of both organisations.
The result was an event identity that elevated engagement, strengthened the partnership narrative and helped support one of the club's most important charitable initiatives.
