In brief (~1 min read)
I led the creative direction for Something to Chew On, a health education initiative developed with the Manchester United Foundation and national partners to encourage healthier lifestyles among children.
From identity development and teaching resources to digital, video and merchandising assets, I created a complete brand experience that made learning more engaging.
The result was a scalable educational programme that combined the power of sport with meaningful health messaging.
In detail
Something to Chew On was an incredibly rewarding project that combined education, sport and healthy living to help inspire children to make better lifestyle choices. Developed in partnership with the Manchester United Foundation, the Food Standards Agency, the Premier League and the Football Foundation, the initiative aimed to make health education more engaging and accessible for young audiences.
I led the creative development of the programme from the ground up, starting with the creation of the identity and expanding it into a comprehensive learning ecosystem. The project grew to include teaching resource packs, digital experiences, merchandising, photography and video content, all designed to support educators in delivering lessons in a fun and engaging way.
My role was to ensure every part of the experience felt connected and accessible, creating a consistent visual language that brought together multiple partner organisations while maintaining a clear focus on the audience. The result was a programme that successfully blended education and entertainment, helping schools engage children with important messages around health and wellbeing.
