In brief (~1 min read)
I created the brand identity and digital experience for Platform Black, helping transform a startup concept into a credible and distinctive fintech proposition.
From brand creation and UI design through to style guides and marketing collateral, I developed a complete system that connected brand and product.
The result was a modern, scalable identity built to support growth and customer confidence.
In detail
Platform Black approached me with an ambitious challenge: create a distinctive brand for a new invoice trading platform while reimagining the user experience of the product itself.
I led the development of the brand from the ground up, beginning with the creation of the brand marque and expanding into a complete visual and digital identity system. My focus was on creating a brand that felt credible and trustworthy within the financial sector while retaining a contemporary, technology-driven feel.
Alongside the identity work, I redesigned the platform experience, developing a clearer and more intuitive interface that improved usability and strengthened the connection between the brand and product. Supporting this was a comprehensive suite of guidelines, digital assets and marketing materials designed to ensure consistency as the business grew.
The result was a cohesive brand and product experience that helped position Platform Black as an innovative player within the financial technology space.
