In brief (~1 min read)
I helped lead the creative rollout of Hilti's landmark Nuron launch, bringing together brand storytelling, design direction and customer engagement around one of the company's most significant innovations.
Working across events, campaign assets and customer communications, I helped create a consistent launch experience across multiple markets.
The result was a high-impact rollout that positioned Nuron as the future of cordless technology for construction professionals.
In detail
Few product launches have had the scale or strategic importance of Nuron. As Hilti's next-generation battery platform, the launch represented one of the biggest innovations in the company's history, introducing more than 70 new tools and technologies to the market.
I played a key role in guiding the creative rollout across Northern Europe, helping translate a major global innovation into a compelling customer experience that could work across multiple markets and touchpoints.
My involvement spanned brand storytelling, design direction, event experiences and the development of supporting campaign collateral. Working alongside regional and global stakeholders, I helped ensure the launch maintained a consistent narrative while remaining relevant to local audiences.
From large-scale event environments and exhibition spaces to digital content, printed materials and customer-facing assets, every element was designed to reinforce the significance of the launch and build momentum around the new platform. The project demonstrated how strong creative leadership can help transform a product launch into a brand-defining moment.
