In brief (~1 min read)
I worked with Desso to create a more consistent and recognisable brand experience across exhibitions, industry awards and marketing communications.
Covering copywriting, advertising, exhibition design and digital literature, I developed creative assets that aligned with the company's premium positioning.
The result was a stronger and more cohesive brand presence across key industry touchpoints.
In detail
Working with Desso gave me the opportunity to help bring greater consistency and professionalism to how a global flooring brand presented itself across key industry events and communications. Desso is recognised as a leader in environmentally responsible flooring solutions, and the challenge was ensuring that reputation was reflected consistently across every customer touchpoint.
Partnering with the company's PR agency, I helped standardise Desso's presence across award ceremonies, exhibitions and supporting marketing materials. My role covered creative development, copywriting, advertising, exhibition design and digital literature, creating a cohesive visual and messaging framework that could be applied across multiple activities.
By introducing greater consistency in both the creative execution and brand narrative, the work helped strengthen recognition, improve presentation standards and create a more unified experience for audiences engaging with the brand.
